- APPLE NEW MACBOOKS 2018 UPGRADE
- APPLE NEW MACBOOKS 2018 FULL
- APPLE NEW MACBOOKS 2018 PRO
- APPLE NEW MACBOOKS 2018 MAC
APPLE NEW MACBOOKS 2018 UPGRADE
In short, the new version of the desktop OS had some useful features, and of course you can’t argue with the fact that the upgrade is free. Mojave arrived with a new Dark Mode for more comfortable working in a dimly lit environment, as well as the Stacks feature, which makes it easier to keep your desktop organized and your files more manageable by grouping files together based on their format (or tags, or other specified means).įinder was also honed, with the addition of Quick Actions to let you perform swift edits on files, right there and then, and a new screenshots tool was welcomed by those who like to take snaps of their desktop or its contents. In September, Apple released the latest version of macOS (10.14). However, it’s still possible we’ll see a new 12-inch MacBook in the spring of 2019 (or at some point next year). But if that’s the case, it’s barely any more powerful than the old 12-inch machine, which doesn’t seem very satisfactory. We didn’t see a vanilla 12-inch MacBook this year, and some have even wondered if this MacBook Air is effectively a replacement for that model. And given the ramped up asking price, we don’t really feel that’s good enough. Granted, there have been some nifty improvements, including a gorgeous screen, and the refreshed machine is supremely portable, but it doesn’t step up much on the performance front, only running with a dual-core Intel Core i5 processor with a base clock of 1.6GHz.Īs we noted in our review, the MacBook Air 2018 felt a touch sluggish at times, as if the processor was struggling (particularly when multitasking).
And, of course, if Apple is trying to cultivate a greater level of mass-market appeal in some small measure, that very much still works against this.Īs for the MacBook Air, there was disappointing news on the price front here, too, with 2018’s model being the most expensive entry-level one to date. There’s a danger Apple is forgetting its target audience here, at least to some extent.Īlso, these notebooks remain seriously pricey. And some of the fresh features introduced, like the self-adjusting display, are aimed more at consumers, and may not appeal to professionals (who will doubtless be more interested in color accuracy than what they may view as automated gimmickry). While the performance boosts are clearly welcome, particularly with the 15-inch MacBook Pro, connectivity issues persist, with a lack of ports still evident.
APPLE NEW MACBOOKS 2018 PRO
So there’s no doubt that you can now spec up a much more powerful MacBook Pro than was possible before, plus Apple added a True Tone display – which intelligently adjusts the screen to match ambient lighting conditions – along with a revamped third-generation keyboard designed to keep typing noise down. Those who are hungry for power to tackle computing-intensive tasks also got the ability to beef up the system memory to 32GB in the 15-inch MacBook Pro. The larger 15-inch notebook got turbocharged with a six-core chip (capable of boosting up to 4.8GHz on the top-end CPU), with the 13-inch spin having a quad-core processor. This year witnessed the introduction of new MacBook Pro with Touch Bar models equipped with faster 8th-generation Intel Core processors.
APPLE NEW MACBOOKS 2018 MAC
We also have to bear in mind that this quarter doesn’t include the impact from the freshly launched MacBook Air, or the new Mac mini – only the refreshed MacBook Pros. That’s not a bad result considering that last year was a strong Mac performance from Apple (up 25% in Q4 of 2017). On the computing front, Mac shipments were down very slightly (2%) at 5.3 million units in the quarter – compared to 5.4 million in Q4 the previous year – but those sales generated a revenue of $7.4 billion (around £5.9 billion, AU$10.3 billion), which was actually up 3% year-on-year. Meanwhile, the iPad isn’t faring so well going by the latest Q4 figures, with Apple’s tablets slumping 6% year-on-year in terms of units shifted, and revenue was down further at a 15% drop. Apple has also reportedly cut production orders on these models.įor its part, Apple is insisting the iPhone XR is a success – or at least a relative one compared to the XS models – but the fact that the firm announced it will stop sharing figures on the number of iPhone units sold in its financial results has raised some eyebrows.
APPLE NEW MACBOOKS 2018 FULL
However, this isn’t quite the full story with the iPhone for 2018, because chatter from industry sources including suppliers, analysts, and retailers, is that the new models of the phone – the iPhone XS, iPhone XS Max, and iPhone XR – are struggling more in terms of sales.
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